Meet our founder.
About Rebecca
Sunlight Media was founded by Rebecca Sebastian, a yoga professional and media creator committed to honest, independent storytelling about work in the wellness industry.
Rebecca started Sunlight Media out of necessity. As a studio owner and business operator, she was hungry for clear, unbiased information about how the yoga industry actually worked—how people got paid, how organizations operated, and how success was really built. What she found instead was media shaped by corporate interests outside of yoga, or by organizations with their own agendas.
What was missing was professional discourse: thoughtful, rigorous conversations about labor, ethics, power, and sustainability inside the industry itself.
So she began creating it.
A Career Inside the Work
Rebecca has worked across nearly every role in the yoga industry. She has been a teacher, teacher trainer, studio owner, traveling conference speaker, podcast host, and nonprofit co-founder. She has done the work, built the businesses, and participated in the systems she now documents.
At this stage of her career, she is less interested in adding another credential—and more committed to writing about the realities behind the jobs themselves.
Sunlight Media is the result of that shift.
Point of View
One of the most persistent myths in wellness culture is that the people doing the work are always well—and always financially successful. In reality, conversations about money, getting paid, burnout, and accountability are often avoided, even as they shape both worker sustainability and customer experience.
Rebecca’s work centers on ethics and labor as non-negotiable. She approaches wellness as an industry—not just a practice—and believes that care must extend to the people who make the work possible.
Her perspective is honest, curious, grounded, reflective, and unafraid.
Storyteller, Not Spokesperson
Rebecca is comfortable being a voice in the industry, but does not position herself as its leader. She understands her role as a storyteller and worker advocate—documenting patterns, asking difficult questions, and helping hold systems accountable.
She cares deeply about the people whose stories appear through Sunlight Media and approaches media-making with the belief that workers deserve to be seen and treated as humans, not content.
Independence as an Ethical Practice
Sunlight Media operates independently by design.
Rebecca does not accept funding from organizations she is meant to critique, nor does she monetize relationships that could compromise editorial integrity. Independence, for her, is not just a business model—it is an ethical commitment.
Sunlight Media is intentionally not lifestyle media. It does not exist for trend pieces, aesthetic takeaways, or spiritual bypassing. It exists to support a more professional, accountable working industry.
Looking Forward
Rebecca measures success in two ways: by whether the work meaningfully contributes to making the industry better—and by whether it allows for a sustainable livelihood.
Sunlight Media is being built for a moment of transition, when the yoga and wellness industries need deeper thinking, stronger ethics, and more honest conversations about how we work.
This work is offered in service of that future.