She wanted to run away with the circus as a kid — not for the rides, if she's honest, but to get away from the yelling. Decades later, she's found the only other place she's ever felt that same belonging: this industry. A love letter to the profession that hides in plain sight, and an argument for why we have to stop hiding.

We have decided, collectively, that no moment of a person's life cycle is off limits for the content mill. Birth, failure, transformation, journey — all of it goes online. And now death has joined the list. Someone you barely knew dies, and within 48 hours their passing becomes a hook for your newsletter. FFS, just let people be dead.